Get to know us!

OUR MISSION

In 1999, Tim Richardson and Thomas Jenkins formed Shenandoah Bicycle Company with the goal of supporting cyclists of all levels by providing the highest quality service, products and experience in a unique, inviting and fun environment.

OUR TEAM — HERE’S THE RAD PEOPLE AT THE HEART OF SBC!

Thomas Jenkins and family

Thomas Jenkins

Thomas Jenkins, along with Tim Richardson, opened the doors of SBC in May of 1999 and has been working full-time at the shop ever since. As a child in the 70’s, Thomas spent his early years riding bikes all around McLean on a Schwinn Scrambler. After forgetting about bikes for a few years (that is what a drivers license will do!), the two-wheel passion was reborn when he discovered mountain biking in the late 80’s.

After graduating from Radford University with a BA in Accounting, Thomas raced mountain bikes for Gary Fisher and Breezer. Thomas landed in Harrisonburg for the great riding and never left due to the great community.

Thomas lives only a few blocks from the shop with his wife Julie and sons Ethan and Carter. Anytime out of the shop is usually spent with his sons or with the trail-building community of Harrisonburg. He looks forward to future bike touring in Europe with his wife!

Tim Richardson

Tim Richardson’s cycling passion began early with mom’s nurturing laugh. Tim’s mechanical training started by coming home from the landfill with project bikes. The bikes were dismantled then resurrected as cycle monsters and the occasional lawn sculpture. Growing up in a rural area forced Tim to develop creative means of keeping the bikes rolling along with a mother that supported his odd desire to have all his bikes live in his room.

In 1987 Tim convinced a local bike shop owner in Dale City that hiring him was the thing to do, and bike shops have been his home ever since. Although he avoids using Tri-flow as a lube, Tim still revels in the smell as a benchmark bike shop aroma along with the scent of fresh rubber.

Tim moved to Harrisonburg in 1992 to attend JMU where he was trained to be a fence-rider via the Philosophy and Anthropology department. He is developing a website dedicated to drift-racing inside bike shops and is pushing hard to have the spec-class bike of choice be a 24″ Trek 200. Cycling favorites include touring in various countries around the world while singing Black Sabbath tunes in the highest voice possible, as well as mountain biking on awkwardly-technical terrain. Tim can often be found in his service bay talking to whatever bike is in his stand and loves packing Acai bowls.

Tim Richardson
Kevin Rogers

Kevin Rogers

Kevin Rogers has been riding bikes since he was 6 years old. After ending up here in the Valley where he grew up, Kevin got into biking with friends and started helping out with the local ShenRock youth mountain bike team.

Tim and Thomas eventually convinced Kevin to join the SBC squad after many encounters on the trails and in the shop. Kevin lives in Bridgewater with his wife and two kids, and loves riding his bikes on the local trails and roads all year-round.

Ellen Kasiske

Ellen Kasiske

Ellen’s been riding bikes since she could walk. This amazing woman grew up up in New Jersey and comes from a musical family of BMX racers. Ellen rides road, touring and mountain bikes. Some of her favorite local trails are in Fort Valley. She particularly likes the technical rockiness of those trails. Ask her about riding from Veech Gap to Buzzard Rocks.

When Ellen isn’t shredding she teaches string orchestra at Skyline Middle School and Thomas Harrison Middle School. She’s played violin since she was 9 and studied music at JMU.

… and YES, she has completed the Ring on her first attempt 🙂

Madison Matthews

Madison Matthews

Misty sunrise light
Owls in the autumn night
Mountain bike delight

While I have to admit that I had some help with this haiku, it summarizes some things that really got me excited about mountain biking in the first place. I grew up on two wheels, and have memories from a very early age of being in the garage and looking at my mom and dad’s bikes, thinking how cool they were and all the places you could go on them. My dad and my grandfather were both into road riding, and I’m thankful to have grown up in an environment that encouraged getting out and adventuring. I’ll always remember the first “real” mountain bike rides that we did. At the time they felt like all-day adventures, and really got me hooked on mountain biking. A few years later my dad and I both decided to enter a mountain bike race as a way to get to see new trails in a different part of the state – without having to worry about figuring out where to go or getting lost. That day turned into roughly a decade of focusing on racing and chasing that dream. It brought a ton of good experiences, lessons, and memories. A few of those memories were coming down to Harrisonburg for some of the races here, and being blown away by just how big the mountains were.

Madison Matthews

I grew up in State College, Pennsylvania – a town known for Penn State University. Rothrock State Forest is only a few minute pedal from downtown and in my opinion is home to some of the coolest technical singletrack in the east. It was the perfect playground to grow up and I credit that terrain for developing the style of riding that I most enjoy. A few years ago I came down here to camp and ride the area that Harrisonburg locals refer to as “up north.” Fort Valley is an incredible place and I was blown away by the trails and the scenery. Shortly after that trip, I graduated from college with a degree in welding technology and had the freedom to go anywhere. I found a welding job and made the move to the Friendly City. After getting to know more of the amazing people in our local riding community, I quit that job and started as a mechanic at Shenandoah Bicycle Company in 2020. The SBC family have helped me make this town my home. I’m excited to explore more of what this area has to offer, from riding and hiking, to rock climbing, and dusting off the skis to chase snow in West Virginia.

Mark McGranahan

My name is Mark, and I like bikes. I almost left my bio just that simple!

I have lived in Harrisonburg for 16 years. For most of those years, I’ve been pedaling as often as I can. Originally a road biker, I since branched out to enjoy all kinds of biking including rail trails, mountain biking, and semi-regular commuting to work.

After considering the idea for years, I left a corporate retail job in 2021 (which was slowly eating my soul) and joined the SBC crew. For years, I’ve known many in the Valley’s biking community, including the great folks at SBC. So I finally made good on what I kept saying … “someday I’m going to give up this corporate life and come work for you guys!”.

In April of 2021, the dream came true! It was the right move at the right time, and I’m happier than I have been in a long time. AND I’m biking more! Who wouldn’t love working at a bike shop, right!?!? I really enjoy talking with folks about bikes and encouraging all walks of life to get on two wheels!

My youngest daughter was on the ShenRock youth mountain biking team when she was in high school, which encouraged me to get my first mountain bike. She is also SBC alumni, having worked at the shop during her high school years. So I guess I’m following in her footsteps!

From attempting 100 road miles at the Shenandoah Century to playing around in the woods at Massanutten Western Slopes and the ever-popular Stokesville area, I can’t wait to find my next new favorite ride. The best therapy is on two wheels, and the Shenandoah Valley is rife with bike culture. If you haven’t figured it out yet, get on board! You can’t help but smile when riding a bike!

Mark McGranahan
Emmi Cupp

Emmi Cupp

I am 19 years old (YES I AM AN ADULT, DO NOT BE FOOLED BY MY SIZE). I have been working at SBC as a mechanic for almost two years and couldn’t imagine being anywhere else. The entire community surrounding (my coworkers, the customers, even people involved with businesses nearby) have become like a second family to me right when I needed it most.

My dad is a machinist and motorcycle builder, so I have been in a shop my entire life. In high school Dad and my uncle went to mountain bike races with Tim and Thomas. When my little brother joined the ShenRock bike team, our family got into the cycling community. I have been riding for about 5 years, and it has definitely become an important piece in my life.


Jonah Lee, first enduro race in Cacapon, West Virginia. He was in fourth place for the first two stages, his carbon rim blew up in the third stage.

Jonah Lee

At around 14, I began riding bikes with my cousin. I rode a fully rigid Hardrock, and. Hillendale Park was our playground. Soon after, I started mowing lawns so I could buy a nicer bike. My parents thought I was crazy but respected my desire.

After progressing past what my second bike could do, I started trying to repair my bikes myself. No matter the number of YouTube videos, I was a cycle of trying to fix, visit the shop, and break something again. Mowing lawns wasn’t supporting the money I was spending so I figured I should look for a Job.

My second bike came from Shenandoah Bicycle, and immediately I was welcomed into the lifestyle. I was encouraged to learn more about bikes and keep trying to fix my own stuff. It took over a year before they gave in, and I got an interview, not sitting at a table, but riding bikes up a mountain.

I was welcomed into my first day at the shop, outfitted in a horse head and biking bibs, and treated like family. Since then I have progressed in my skills as a mechanic, coworker, and smoothie blender.

Biking is a way for me to identify myself, meet people, and feel like I belong. Getting out for a ride is a way to relieve stress and have a good time. It also creates a stronger relationships. I ride with my cousin! Rides with buddies will always be a part of my life, and I could not be more thankful for the opportunity to work at my dream job.

Fern

Fern

The Fern is a sweet addition to the SBC family and is 100% standard Healer, 4 on the floor. She hails from the Lawn & Garden section of Craigslist and enjoys all of the day-to-day workings of shop life. She often greets folks at the door, and asks for cuddles some of the time. Fern’s day job is taking care of 2 kids and their parents.

 

Photo Archive

Your local bike shop since 1999.
Tim in the Shop
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Learning about the back wheel and hub at a maintenance clinic.
Getting expert advice at a maintenance clinic.

Video Archive