Japanese-inspired cuisine, Açaí bowls, brews and green tea!

New to PULP Menu!
New to PULP Menu!
New to PULP Menu!

Cafe Hours

Tuesday – Friday
11 am – 6 pm

9 am – 4 pm

Sunday & Monday

A warm welcome to Luke!

We are excited to add Luke Watson to the SBC team at PULP Cafe! Luke brings great enthusiasm and extensive restaurant experience from management to serving and everything in between … read more about Luke.

Japanese-inspired cuisine at PULP Cafe

Luke’s mama is Japanese. She taught Luke about the intentionality, love and work ethic that comes with Japanese cooking. Come visit SBC and PULP Cafe to taste for yourself!

NEW to our menu!

  • Tan Tan Noodles
  • Japanese Curry
  • Miso Soup
  • Spam Mubusi with Kimchi
  • Green Tea with Honey

Drop by for a cup of green tea with honey & experience new menu items!

Popular favorites like the Açaí bowls & smoothies are always available.

Enjoy the hidden gem inside SBC, and soak up some bike shop vibe.

Japanese Vegetable Curry

Unlike Indian Curry which relies on combinations of cumin, turmeric, and paprika, Japanese Curry focuses on straight curry, resulting in a darker color and a more savory than vibrant flavor. It is thick and filled with carrot, potato, onion, and peas, served in a one to one ratio over white rice.

Tan Tan Noodles

The broth begins with onion, garlic, and ginger, followed by a spicy bean paste, vegetable stock, soy sauce, sugar, salt, and finally sesame paste, giving a rich broth that is both sweet and spicy. Served with somen noodles, akin to angel hair, topped with sautéed carrot and nori.

Spam Musubi

The Spam is marinated in soy sauce, rice vinegar, mirin, sugar, green onion, and chili flakes, then grilled and served on rice wrapped in nori. Served with kimchi, our house made sweet pickled cucumber, and pickled red onion. A must try for the salt, acid, fat combination.

Soy Marinated Egg

A hard boiled egg marinated in soy sauce, rice vinegar, and mirin, topped with a dollop of kewpie mayo. Served with white rice and Furikake (a Japanese rice seasoning composed of sesame seeds, nori, and bonito flakes), and sides of house made sweet pickled cucumber, and pickled ginger. An easy, comfortable snack or light meal that still checks the right boxes.

Miso Soup

Our miso soup is made with miso paste, kombu (thick seaweed), shiitake mushrooms, and vegetable stock, served with green onion and nori. Its healing qualities are no myth, a classic, hot, comfort soup made vegan for your sipping pleasure.

New to PULP Menu!
New to PULP Menu!

Beer & cider on tap, as well as Açaí bowls & smoothies! Come in & chill.


Beer & Cider on tap
Local selections, mix of cans and bottles on rotation


O.G.The Original Gangster, the bowl we fell in love with while blending at home. Won over more discerning palettes that feared the new purple magic.
Açaí, Banana, Blueberry, Almond Milk, Granola on top

RubyNamed after our original shop dog. Ruby was a Blue Healer with a hearth of gold and a penchant for good times.
Açaí, Banana, Strawberry, Soy Milk, Granola on top

Braley’sThe most traditional Açaí bowl in honor of all those slinging purple smiles along any street in Brazil and named after the most ego tickling piece of single track in the GW.
Açaí, Banana, Raspberry, Apple Juice, Granola and Honey on top

Short MountainSimilar to the OG but with added raw almonds and almond butter for those protein maniacs. Also named after A GW trail in Fort Valley that has more of an experimental Jazz with interpretive lights type feel.
Açaí, Banana, Almond Butter, Almonds, Coconut Milk, Granola on top


  1. Fruit (choose two fruits to blend with Açaí Bowl):
    Banana / Blueberry / Strawberry / Raspberry / Mango
  2. Liquid (choose one):
    Almond Milk / Soy Milk / Oat Milk / Coconut Milk / Apple Juice
  3. Toppings (includes one, add more for 50¢-$1.00):
    50¢ Toppings — Granola / Shredded Coconut / Chocolate / Peanut Butter / Agave / Honey / Seasonal Fruit
    $1 Protein Packed Toppings — Almond Butter / Almonds / Cacao Nibs


Smoothies (without Açaí)

Build-your-own options available too!

Verdant Valley
Banana, Spinach, Almond Milk, Peanut Butter, Dark Chocolate, Granola

Triple Berry Threat
Blueberry, Raspberry, Strawberry, Soy Milk, Spinach, Coconut Oil, Almond Butter, Agave

Wanna Date
Dates, Banana, Mango, Almond Milk, Almond Butter, Vanilla, Cinnamon

A warm welcome to Luke Watson!

We added NEW menu items at PULP Cafe. Gone are the nachos and paninis, and instead, we ushered in a wave of Japanese-inspired cuisine! Luke’s mama is Japanese and passed down the her love, work ethic, and intentionality, all integral to Japanese cooking.

For the past 15 years, Luke has worked at Clementine Cafe, doing everything from bartending, managing, serving and cooking.

With 3 days off a week, Luke chose to spend 2 of them running his famous dumpling truck from 2017-2020. His food truck was a huge Valley success, known across the land for its mango ginger hot sauce and the top notch dumplings.

We are excited to welcome a seasoned professional to our team. Come taste our new menu items!

History of PULP Cafe in SBC

We added the in-house PULP Cafe to Shenandoah Bicycle Company in 2010 after much debate on how to make our bike shop more inviting and accessible. We wanted to provide a healthy addiction that compliments cycling, bridging the gap between skinny white men talking technical nonsense and the rest of humanity.

Tim Richardson obsessed over the perfect smoothie for years. His research included touring various countries by bike in search of the Holy Grail of mushed cold fruit in a cup. In search of ways to thicken his smoothies — spoons over straws type psychosis, Tim discovered frozen Açaí packets and was convinced had just invented the purple smile. PULP has been a fun added layer to the shop and continues to bring new faces in all the time.

What is an Açaí Bowl?

It’s a thick smoothie! a healthy bowl of fruit blended with Açaí pulp and topped with fresh fruit and granola.

What is Açaí? (pronounced “ah sah ee”)

Açaí is a berry that grows in the tops of palm trees along river banks in the Brazilian rainforest. In fact, miraculously thick Açaí smoothies are available on almost any street corner in Brazil. Açaí with its berry/cocoa-like flavor has more antioxidants than blueberries and is a good source of Omega fats, protein and dietary fiber.

Where do we get Açaí?

We purchase our Organic Acai pulp from Especial Fruits. Especial Fruits has created a positive economic exchange with over 1,100 family farmers in Brazil by providing an alternative sustainable income source to logging and monoculture plantations.