Shenandoah Bicycle Co. in downtown Harrisonburg

In 2000, Tim Richardson and Thomas Jenkins formed Shenandoah Bicycle Company with the goal of supporting cyclists of all levels by providing the highest quality service, products and experience in a unique, inviting and fun environment. Customer service is at the heart of our shop and has been our focus for twenty years. Our friendly and factory-certified staff will happily help you navigate the best choices for your purchase and service needs.

Our passion for spinning wrenches professionally began in the 80s, back when bikes were relatively simple machines. Nearly 40 years later, mechanical complexity brings us the modern bicycle in countless shapes and sizes.

Our shop owners, managers and staff have stayed committed to seeking education and hands-on experience along the way, allowing us to stay up-to-date with all emerging technology. What a ride it has been! From classic steel to the most recent e-bikes, we sell Trek, Electra, Kona, Ibis, Salsa and Surly brands.

Learn more about our team Bikes we carry

We service ALL brands. Free on-the-spot estimates. Our Service Promise is to provide exceptional service in a timely manner at a fair price. 24 hour turnaround on repairs (not requiring special order parts) is the foundation of our promise.



Your local bike shop since 2000.

An equipment upgrade to my bike that sweetens every ride

Over the past few decades, I have been riding the same bike. Ever the dreamer, I shop for new bikes all the time but haven’t purchased my dream boat yet. In the meantime, my ride has gotten even sweeter with each equipment upgrade! My favorite improvement is the JonesBar. This handlebar has drastically changed my …

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It’s summer time, go for a Mountain Bike bike ride …

Last week I had a text from a friend who was coming to the Burg with some old buddies to ride for a few days. I had not talked with Jesse in years and probably the last time we saw each other in person was during 24 Hours of Moab in the late 90’s. Jesse …

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Super Bowl Sunday Ride 2021

Shenandoah Mountain – offering plenty of space to social distance! With the past year being anything but normal, it seemed more important than ever to try and keep one of the local annual cycling traditions alive. To keep the most un-normal ride going for another year seemed only fitting in these un-normal times. The Super …

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Deja Vu … The past and future colliding

Deja Vu Mountain Bike Relay is a fitting name for this event on so many levels. The idea of riding a lap over and over again in a set amount of time might make one think they are playing Bill Murray’s role in Groundhog Day. For me, the Deju Va portion of this event was …

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Super Bowl Sunday Adventure 2020 …

Step 1: Grab your calendar and turn to February 2nd, 2020 Step 2: Put the pencil down and grab a large dry erase marker Step 3: Write “Super Bowl Sunday Ride … I will be there”   What was just a mountain bike ride for a small group of enthusiast in the 80’s has now …

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Struggle Bus on the Alpine Loop!

For years my Gran Fondo day has been working the Brandywine Rest Stop with the SBC crew, helping riders recover from the mountain they just climbed and more importantly preparing them for the unknown that lays ahead. Having never done the Alpine Loop, the sharp right turn just south of the Brandywine rest stop has …

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“The Puzzler” is complete after 4 years of collaborative efforts

Buy Western Slope Trail Passes A few Thursdays ago the trail work crews took the final walk off the mountain from “The Puzzler” trail. With headlamps lighting up the hanging orange tape, we ripped the flags from the trees that had marked our access path for the past year. It had been 4 years since …

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30th Annual Massanutten Hoo Ha

This weekend a special annual event will happen on the local cycling calendar, the Massanutten Hoo-Ha. The 2018 running of the event will be the 30th time in as many years that this cross country mountain bike race has taken place on the Western Slopes of Massanutten, just outside the sleepy town of Keezletown. The …

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City’s Youth Tryathalon

What a great event! Some events you just need to be there to get the full feel, The City’s Youth Try is one such event. Go once and you will be motivated to put it on your calendar for next year. This is the 4th year the City has put on the Youth Triathlon, a …

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Confident City Cycling Class

Hello everyone! The Confident City Cycling class will be held on Saturday, May 20 at Westover park. It will be led by League of American Bicyclists Cycling Instructors. I took this class last year and it was an awesome experience. I had just bought my bike and I was still nervous about riding it around …

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Night Riding

Don’t let the couch eat you this time of year With the days being shorter this time of year, sneaking in a post-work ride can be tricky. Luckily, bike lights have drastically improved over the past decade. With the bursts of spring-like weather we’ve been having this week, night riding is a very viable option …

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Winter Riding — learning by years of mistakes

When the window to ride is open I have to jump in with both feet, regardless of the weather. My window to ride was open this past Sunday morning. Even though the temperature was reading 8 degrees at the house I was motivated to grab my Salsa Horsethief hit the snow on Shenandoah Mountain. A …

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A recap of a ride we all should think about doing!

Our good friends Paul and Owen Johnston spent part of their summer vacation riding bikes together. We always love hear our customer stories of their riding adventures, this is the first, but not last, of Owen’s bike riding tours. My Dad and I started our journey on the Cumberland Gap trail on 7/26/2016. The Cumberland …

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New Ride With Old Friends

Even though I have had my Salsa Horsethief for over a month I finally have it set up and riding perfectly. With the addition of my new Industry Nine wheels and Shimano brakes the Thief is dialed! No better place to test the updated Horsethief then Lookout Mountain and Timber Ridge. No better crew to …

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A year of a improvements to the George Washington National Forest

Almost 2 miles of this on the Lower Hankey Project This year is going to be an exciting year for trail projects in the George Washington National Forest (GWNF). Our friends with the Shenandoah Valley Bicycle Coalition (SVBC) have been working hard for years to line up funding which is all going to fall to …

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